I'm often asked a simple question: With our consumer healthcare business, driven by the phenomenal success of IM8, on a trajectory to become one of the fastest-growing supplement brands in history, why not just focus on that? Why complicate things by adding a Bitcoin treasury?

This manifesto is my answer. It is my truth. It explains why this dual-engine strategy—fusing a high-growth Health engine with a resilient Wealth engine—is not a complication but a strategic imperative. As a public company CEO with both existing and new investors, I believe deeply in transparency in our actions. This manifesto is that transparency—the complete story of why we're embarking on one of the most ambitious strategies in modern business history, combining explosive healthcare growth with sophisticated Bitcoin treasury management to create something the world has never seen before.

Twenty-five years from now, when business historians analyze the most transformative companies of the early 21st century, I believe Prenetics will be remembered as the company that pioneered the dual-engine growth model—proving that visionary entrepreneurs can create extraordinary value by operating at the intersection of multiple industries while building unassailable competitive advantages.

The questions everyone is asking—Why are we doing this? What's our mission? Why not just focus on IM8 when it shows all the signs of becoming a unicorn? How did we even get started thinking this way? Why now?—deserve comprehensive answers. This manifesto provides those answers while laying out our roadmap to becoming one of the largest Bitcoin treasury companies in the world and transforming IM8 into one of the largest supplement brands globally.

With a recent $100 million funding round ($25 million in equity and $75 million in convertible debt), $61 million in cash on hand, and an initial treasury position of 243 BTC (valued at $26.4 million as of September 26, 2025), we are not just theorizing; we are executing.

This isn't just about building a successful company. It's about proving that entrepreneurial excellence can create outcomes that seemed impossible to previous generations. It's about demonstrating that the right combination of vision, execution, and timing can create value that benefits all stakeholders while contributing to broader societal progress.

The future of Health + Wealth starts now.

Introduction: Why My Journey Matters to This Story

Before diving into the dual-engine strategy that defines Prenetics today, it's essential to understand why my personal entrepreneurial journey is not just relevant but fundamental to this story. This isn't about ego or personal branding—it's about pattern recognition, execution capability, and the credibility that comes from repeatedly identifying and capitalizing on transformative opportunities across different industries and market cycles.

The dual-engine strategy we're implementing at Prenetics didn't emerge from theoretical business school frameworks or consultant recommendations. It emerged from two decades of building businesses, making investments, and recognizing patterns that others miss. Every venture, every success, and every setback contributed to the comprehensive understanding of business building that now guides our approach to combining healthcare innovation with Bitcoin treasury management.

The story of how we got here—from working at a baseball card store at age 12 to building one of the fastest-growing supplement brands in history while simultaneously building a Bitcoin treasury—is a story of pattern recognition in action. It's about understanding that the most successful businesses are built at the intersection of multiple powerful trends, and that the entrepreneurs who can identify and execute at these intersections create extraordinary value.

This journey matters because it demonstrates the operational discipline, strategic thinking, and execution capabilities necessary to turn ambitious visions into sustainable, scalable businesses. The credibility to pursue a dual-engine strategy doesn't come from having good ideas—it comes from having repeatedly proven the ability to execute complex strategies at scale while creating value for all stakeholders.

The lessons learned from scaling Groupon across multiple Asian markets directly inform our approach to international expansion with IM8. The pattern recognition that identified Honey's transformative potential before it became obvious to the broader market is the same capability that allows us to see the convergence opportunities between healthcare growth and Bitcoin treasury management. The operational excellence demonstrated during our COVID response provides the foundation for both our healthcare growth objectives and our Bitcoin treasury strategy.

Understanding this journey is essential because it explains not just what we're doing, but why we have the capability to do it successfully. The dual-engine strategy isn't a theoretical experiment—it's the logical evolution of proven pattern recognition and execution capabilities applied to the next transformative opportunity.